Full course description
Available from August 30, 2013
A key skill for HR practitioners or hiring managers is the ability to attract talent to the organization. Today, the availability of social media tools has changed this process, although the end result is the same. Because the tools change so quickly, this course offers a framework for using social media to your advantage, rather than discussing specific social media platforms in detail. This course addresses a key aspect of attracting talent—the employer brand.
NOTE: The course contains Flash media which may not play on an iOS device.
Christopher J. Collins, Ph.D.
Associate Professor and Director, CAHRS
Christopher J. Collins is an Associate Professor of Human Resource Management and Director of CAHRS in the ILR School at Cornell University. He earned his Ph.D. in organizational behavior and human resources from the Robert H. Smith School of Business at the University of Maryland.
Dr. Collins' teaches, conducts research, and does consulting in the areas of strategic human resource management, the role of HR practices and leadership in driving employee engagement, and the role of HR in driving firm innovation and knowledge creation. His research has been accepted for publication in the Academy of Management Journal, Journal of Applied Psychology, Personnel Psychology, Human Resource Management Review, and Human Performance. In addition, Dr. Collins serves on the editorial boards of the Academy of Management Journal, Journal of Applied Psychology, the Journal of Management, and Personnel Psychology.
He currently teaches courses in Human Resource Management, Organizational Consulting, and Business Strategy to masters and undergraduate students in the ILR School at Cornell University. Dr. Collins has taught executive development programs at Cornell University and the Society of Human Resource Management. He has also worked as a private HR consultant or conducted executive development programs to multiple Fortune 500 organizations and several startup organizations. His consulting work has primarily focused on talent management, employee engagement, and strategic HR planning.
Dr. Collins is a member of the Academy of Management, Strategic Management Society, and Society for Human Resource Management.