Full course description
Starts November 2, 2015
The world is changing. The combined effects of globalization, technologization and changing priorities have led to an awareness of the fact that we cannot keep consuming and developing at the expense of the environment, social commitments and our inner values (Ellis, 2010)
This course is about CSR (Corporate Social Responsibility) in new market conditions and focuses on business development. It will include some basics about CSR in a business context and will be structured around different classic business disciplines seen from the CSR perspective.
Several other terminologies like sustainability, green economy, circular economy etc. are used depending on the approach to this type of business development. There will be some clarification and discussion of these different terminologies throughout the course.
This course, “CSR - New market conditions” is based on 4 main principles:
- CSR as a navigation tool and driver of value creation
- A focus on a business approach where business is to be understood in a broad sense, also including non-profit business in the 21st century - the NEW way
- It is about development and doing things in a new way in order to create value for one’s own organization as well as for the surroundings – using CSR
- It is based on the thinking that public and private governance and basic interests are having more and more in common.
It will be possible for participants to obtain a certificate of completion.
You can read more about VIA and our MOOCs here.
Trine M. Nielsen
Trine M. Nielsen is a senior lecturer at the School of Business, Technology & Creative Industries, VIA University College, Denmark, where she has worked for the past six years. She holds an MSc in Economics and Business Administration. Previous to turning her focus to teaching, Trine spent many years working with international sales and marketing in different companies, eight of these years being spent at LEGO.
For the past four years, Trine has been teaching and doing research into sustainability and how it can be integrated and used in business development. In particular, Trine has knowledge about practice and how sustainability operates in real life in companies. Trine’s main interest within sustainability is doing things (for instance product development, production, co-operation etc.) smarter for the benefit of many.
In her work, Trine is in dialog with many companies and students about this topic, securing her practical knowledge and constant real-life input. This knowledge is then spread through the undergraduate courses on sustainability that Trine has written and teaches. Also, Trine does consultancy and counseling work for organizations concerning sustainability.
Michael Breum Ramsgaard
Michael Breum Ramsgaard is a senior lecturer and researcher at VIA University College, Denmark. Michael has a Master of Science in Educational Sociology and has taught many courses ranging from innovation, entrepreneurship, leadership, and organization to project management. Before joining VIA University College he owned his own consultancy business for 7 years working with innovation and change management. He is inspired by new ways of creating business opportunities and always on the lookout for sustainable and innovative ways of developing new business models.
For the past 4 years, Michael has also been in charge of several large projects about entrepreneurial learning and additionally done research about motivation for starting one’s own business. In relation to his job, Michael has also travelled to Silicon Valley several times for inspiration besides living in Sydney, Australia for a period. Next big adventure is a trip to New Zealand in 2015 to further explore interests and networking opportunities.
Peter Jespersen is an associate professor at the School of Continuing Education at VIA University College, Denmark. He has a master of law, and an associate degree in psychology and HR. His special field is leadership and organization.
For the past 15 years, Peter has worked with leadership training and education, and in addition to lecturing, he does process consulting in organizations. Concerning CSR, his field of research is the role and importance of the Human Resource Management department in organizations.
Kim Lilholt Ruggaard
Kim Lilholt Ruggaard is an associate professor of design and business studies at VIA University College. Kim has taught courses in various fields within business studies e.g. branding, public relations, corporate communication, CSR/sustainability in organizations, and philosophy of science. Before his position at VIA, he lectured at Aarhus School of Business and Aarhus University, Center for Corporate Communication and did research in sustainability communication and the implications of climate change in corporations.
Lately Kim has turned his interest and work within sustainability issues in organizations towards resource management and how companies can improve their branding and confront the issues they are facing from consumers and the public sphere in order to increase value for the company.