Full course description

Course Date:

Oct 10, 2016 - Feb 28, 2017


4 weeks


3 hrs/week



Course Type:



Badge, Certificate


If you’ve read stories about entrepreneurs in the Silicon Valley, you’ve probably noticed that many of them start from finding the solution to a small problem in their daily life. You’ve probably even asked yourself: Is there something that I can do like what they did? These stories are inspiring; however, at the same time, you might doubt whether you’re capable of making a big shift in your life to the startup world.

This course will solidify your knowledge base in the world of startups. You will start with learning the basic terminology of small businesses. Once you’re familiar with the language, you will be introduced to two leading models: the Business Model Canvas and the Customer Development process. Finally, you will get to apply these models by offering a detailed analysis of the viability of two startup companies. With this foundation of knowledge, you will be ready to jump when the right opportunity knocks.


  • Identify Startup vocabulary
  • Apply the Business Model Canvas
  • Apply the Customer Service Model
  • Using startup vocabulary, the Business Model Canvas, and the Customer Development Model, assess just how viable two fictitious startup companies are

Course Author

Dr. Dale Jasinski

Dr. Dale Jasinski


Dr. Dale Jasinski is a professor of entrepreneurship and a serial entrepreneur who has founded 6 organizations, four for-profit companies and two non-profits. He has successfully raised venture capital and exited a technology venture. His first venture, Automation Partners, designed and sold computer systems to law firms. Its successful exit enabled him to go back to school and earn a PhD in Strategy and Entrepreneurship from the University of Colorado at Boulder. Since becoming a professor, he has launched a consulting practice, a media company, and two non-profits one that provided students with an alternative to college to learn to be an entrepreneur and one that provided career transition services to current and retired professional athletes. His current new venture is an education company that provides a learning and development platform and content for online education. He is also working on a new non-profit that would provide an opportunity for college students and recent graduates to work on sustainability issues facing companies.