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Tourism Industry Analysis is a Course

Tourism Industry Analysis

Ended Oct 17, 2016

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Full course description

Course Date:

Aug 22 - Oct 17, 2016


8 weeks


2-3 hrs/week


MS-Excel access

Course Type:





This course examines basic and broad knowledge of economic impact modeling and Tourism Satellite Accounts, focusing on measurement of tourism as an industry. Participants will be guided through senior-level instruction centering on a globally accepted method to measure tourism as an industry. In the end, participants will see tourism from a fascinating new perspective and will see possibilities to change the various regions of the world for the better through tourism. This course is suitable for any student with curiosity about the industry.


At the completion of this course, you will be able to:

  • understand two Nobel-prize awarded modeling of the Input-Output,Social Accounting Matrix modeling, their benefits and structural limitations.
  • conduct simple matrix operations to calculate “multipliers” by yourself, with enough confidence to be able to express your knowledge to peers and bosses.
  • obtain enough skills to utilize MS-Excel at the level that you can create all the required modeling in MS-Excel so that you can proceed to be a competitive candidate for a job with hospitality consulting firms, accounting firms, local governments and developers.
  • understand the concept of Tourism Satellite Accounts, and explain why it is considered as a better method to measure the economic impact of tourism as an industry, and
  • obtain insights into tourism as an industry to change the world for a better place.

Course Instructor

Dr. Tadayuki Hara

Tadayuki Hara

Associate Professor
Visiting Professors at Yamaguchi University, Otemae University, Utsunomiya-Kyowa University

Dr. Tadayuki Hara joined the UCF Rosen College of Hospitality Management in 2005 from the School of Hotel Administration at Cornell University. From 2008-2010, he served as an interim Associate Dean, and from 2010 to 2015 he served as an Associate Dean of finance and administration. Before his career in academia, he spent 19 years working in global wholesale investment banking (project finance and acquisition), corporate finance, and also in foreign services. He has been active in local and global community services, including his work as a Treasurer of the Association to Preserve Eatonville Community, an African-American non-profit cultural organization (in Orlando); as a Technical Advisory Board member of and Consultant for Tourism Statistics & Tourism Satellite Accounts (TSA) at United Nations World Tourism Organization (UNWTO); as an Advisor for TSA education at UNWTO Regional Support Office (UNWTO-RSO); and as an Advisory Committee Member for International Trend Research on Tourism Statistics, Japan Tourism Agency. He was retained by UNESCO Institute for Statistics for the report on Culture Satellite Accounts (CSA) in 2015, and has been working for ICAO for a satellite account project since 2015. He has two master’s degrees (hotel administration and regional science), a Ph.D. from Cornell University, and an M.B.A. from the University of South Wales, (formally Glamorgan), Wales, U.K..