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Digital Accessibility as a Business Practice is a Course

Digital Accessibility as a Business Practice

Ended Feb 26, 2018

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Full course description

Course Date:

Feb 5 - Feb 26, 2017


3 weeks


3 hrs/week



Course Type:





This three-week online course is aimed at anyone responsible for implementing digital accessibility across an organization, providing them with the “big picture” of what it means to be inclusive. Many jurisdictions have introduced accessibility legislation, including digital accessibility, and most organizations now understand the importance of accessibility, not just because it is the right thing to do, but because it can impact an organization’s bottom line.

But, where to start? This course provides the answers.


Module 1 - Orientation and Overview of Accessibility Culture
Unit 1: Orientation and Getting Started
Unit 2: Understanding the Big Picture

Module 2 - Managing Digital Accessibility Culture
Unit 1: The Committee & The Champion
Unit 2: Creating Digital Accessibility Culture

Module 3 - Bringing Digital Accessibility Elements Together
Unit 1: Procuring Accessible Information Technology
Unit 2: Hiring Accessibility Staff

Course Structure

This course consists of three week-long modules, each with two units each on related topics. Each unit includes a variety of readings, engaging activities, and a short challenge test or two that will unlock access to bonus content. At the end of each module is a marked Module Quiz that counts toward the final mark.

The course revolves around a running narrative about the fictional Sharp Clothing Company. Your role throughout the course will be to gather relevant information and create a Digital Accessibility Policy for the company.

Participants should be prepared to spend three to five hours per week to maximize their learning experience in the course.


  • Communicate business cases for digital accessibility.
  • Identify how people with disabilities access IT systems and digital content.
  • Identify elements of your business IT environment where attention to accessibility is needed.
  • Recognize how key accessibility guidelines in WCAG 2.0 can be leveraged.
  • Identify accessibility requirements when working with international clients.
  • Choose resources that staff in various roles can use to learn about accessibility.
  • Implement accessible hiring practices.
  • Describe employee accommodation within the context of digital accessibility.
  • Understand the types of accessibility knowledge and training staff in various roles need.
  • Develop a digital accessibility plan and policy.
  • Identify training for employees in varied roles.
  • Write and evaluate digital accessibility requirements in procurement contracts and RFPs.
  • Put together an accessibility committee, and/or assign an accessibility champion.
  • Identify basic digital accessibility issues in web content and electronic documents.

Prerequisites: There are no prerequisites. However, a basic understanding of local accessibility laws and comfort using a range of technologies would be beneficial.

Badge Requirements: Participants who successfully complete the three required course assessments and participate in all course activities will receive a digital badge.

Target Audience: Business Leaders, Managers, Web Developers.

Course is offered by Ryerson University.

Course Instructors

Greg Gay

Greg Gay


Greg Gay has been in the web accessibility field since the mid-1990s as an accessibility auditor and as the lead on many research and development projects that push the boundaries of accessibility in information technology. He has been involved in e-learning just as long, having developed over 20 online courses. He teaches a variety of workshops, both technical and non-technical, evangelizing inclusive design as a best practice for building IT systems that are usable by everyone.

Branka Halilovic

Branka Halilovic


Branka Halilovic is the Executive Director, Operations at The Chang School of Continuing Education at Ryerson University. She provides leadership, direction and strategic advice in the areas of operational planning, process management, service delivery, program and client support and technology and has extensive Project and Change Management experience. Branka holds an MBA in Management of Technology and Innovation from Ryerson University and has PMP certification.

Naza Djafarova

Naza Djafarova


Naza Djafarova is the Director of Digital Education Strategies at The Chang School of Continuing Education at Ryerson University. Naza has been instrumental in implementing IT accessibility compliance to AODA standards at The Chang School since 2012, ensuring access to online learning for all. With 20 years of business and management expertise in digital media and online course design and development, Naza spent a considerable amount of her career in both the information technology (IT) and education fields.

Brian Nammari

Brian Nammari


Brian Nammari has ten years of technical and managerial experience in leading projects that involve digital-strategy solutions for small- and medium- size businesses and post-secondary. His experience in the development of digital e-learning solutions and strategies has allowed him to successfully manage many online-learning projects. He has also introduced new solutions geared towards streamlining content production processes and increasing student enrollments.