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Communications Boot Camp: Winning the Ed Reform Conversation (K-12 Policy) is a Course

Communications Boot Camp: Winning the Ed Reform Conversation (K-12 Policy)



Full course description

Course Date:





1-2 hrs/week



Course Type:





Student-centered education policies have little chance to succeed without the support of parents, educators, business leaders and community members. How we talk about reform, how we deliver our messages, and with whom we communicate will make a big difference when it comes to winning the education reform conversation. In this self-paced course, participants will build their communications skills related to media relations, targeted messaging, and the use of social media.

Each module offers both video and written core content that will take no longer than an hour to complete. Additional resources are available in each module for those that want to take a deeper dive into specific topic areas. A digital badge and a certificate will be provided for course completion.


At the end of this course, you’ll be able to:

  • Create, identify and explain effective messages in advancing education reform.
  • Develop an effective communications strategy and tactics utilizing the skills and knowledge gained throughout the course.
  • Clearly communicate the need for education reform, explain a diverse array of reform policies, and refine messaging to different audiences.

Topics Covered

  • Module One: Introduction
  • Module Two: Identifying Your Audience, Micro-targeting Matters, Proven Messages, and Packaging the Message
  • Module Three: Delivering Effective Messages
  • Module Four: Harnessing the Power of the Digital and Social Media
  • Module Five: Conclusion and Review

Target Audience: Education administrators.

Course is offered by ExcelinEd.

Course Instructors

Alia Faraj-Johnson

Alia Faraj-Johnson

Senior Vice President, Hill+Knowlton Strategies

Alia is a longtime public relations and public affairs professional with more than 25 years of experience. Read More.

She specializes in public affairs, legislative initiatives, crisis communications and the media. As a former television news producer and reporter and former Gov. Jeb Bush's longest-serving communications director, Alia has covered the capitol and legislative issues for more than two decades.

Devin Foley

Devin Foley

Co-founder and President, Intellectual Takeout

Devin is co-founder and president of Intellectual Takeout. Read More.

In his role, he oversees content development and marketing, works with academics and experts to assure quality, and publicly promotes the site.

Katie Harbath

Katie Harbath

Global Politics and Government Outreach Manager, Facebook

Katie Harbath is a Global Politics and Government Outreach Manager at Facebook, where she focuses on political outreach. Read More.

Prior to Facebook, Katie was the Chief Digital Strategist at the National Republican Senatorial Committee.

Felix Schein

Felix Schein

President, RALLY

Felix Schein, President of RALLY, manages the firm’s operations and provides strategic vision and management for a range of complex client challenges. Read More.

Felix later segued into campaign management, leading a 2006 gubernatorial campaign before co-founding Griffin & Schein, which is now RALLY.

Aaron Lichtig

Aaron Lichtig

Head of Industry, Google

A digital native and experienced brand marketer, Aaron leads Google’s relationships with advocacy groups and associations. Read More.

Before moving to Washington, DC in July 2014, Aaron worked for 3 years at Google Chicago, building marketing campaigns for Fortune 500 food & beverage companies.


Sign up for this course today!