Full course description

Course Date:

Sep 12 - Nov 21, 2016

Duration:

10 weeks

Commitment:

3-4 hrs/week

Requirement:

None

Course Type:

Instructor-led

Credential:

Certificate

Description



icon Begins September 12, 2016

icon Length of time: 5 weeks

icon Enrollment and qualification are free

icon Two study routes


Innovation is a major part of business success. But what is innovation and how do you innovate? Can anyone do it, in business or in everyday life?

We think the answer to that question is yes, and we want to help you discover how by sharing a simple process with you: four exploratory steps, creative but also realistic, designed to wake up the potential innovator in all of us.

The Creative Box course is open to everyone, free and accessible online. It offers two types of certificate from ESSCA, the prestigious business school in France. The teaching team behind Creative Box have designed it carefully to offer sophisticated know-how to the greatest number of people.

The course is richly illustrated with concrete real-life examples. You will be invited to learn from interviews with big businesses (PSA Peugeot Citroën, The CSA Institute) and young entrepreneurs from startups (Cook-ease, Meat-me).

Course Programme

icon Week 0 - September 12th-18th: Explore the platform and see how the course works
icon Week 1 - September 19th - 25th: Definition of a target user
icon Week 2 – September 26th - October 2nd: Identifying the needs of your target user
icon Week 3 – October 3rd-9th: Using creative methods to develop an innovative idea
icon Week 4 - October 10th-17th: Defining the value of an innovative idea

Who is this course for?

The MOOC is aimed at:

  • Anyone who wants to learn how innovations come about and how businesses can facilitate the process.
  • Anyone who has an idea but does not know how to find their audience and make it marketable.
  • Anyone with a business plan. Throughout this MOOC, you will have the opportunity to test out your capacity for finding innovative ideas. When your business is up and running, you and your business will benefit from your ability to reproduce the methods you will learn during this course.
  • Engineers who understand the technological aspects of innovation and would like to improve their understanding of marketing and client management.

Support and Community

You will be accompanied throughout the course by the teaching team at the Institute of Advanced Education at ESSCA.

You will also have the opportunity to exchange ideas with other participants at any time, and to experiment with peer-lead pair evaluation.

Study routes and qualifications

There are two study routes to choose from, depending on how much time you would like to commit.

  • The Discovery Route will teach you how the innovation process works. You will be required to watch the teaching videos and take the quizzes. This will take you around one and a half hours per week. If you successfully complete the quizzes, you will receive a statement of participation.
  • The Creative Route will allow you to experiment with the techniques and tools which are taught, and by the end of the course you will have come up with your own innovation. To take the Creative Route you must complete all the course activities; this includes watching the videos, taking the comprehension quizzes, participating in the forums, submitting your own project and evaluating the work of other students. This will require a time commitment of around four hours a week, and you will receive a certificate of qualification upon completion.

Course Instructors

Orsolya

Dr. Orsolya Sadik-Rozsnyai

Professor of Marketing at ESSCA

Dr Orsolya creates and develops teaching modules on innovation and creative marketing and guides students in the development of innovations.

Before joining ESSCA, she worked in innovations for 15 years at PSA Peugeot Citroën. She has also supported a number of entrepreneurs through the startup process.

As well as holding diplomas from two business schools, l’ESCE Paris and KVIF Budapest, she also holds a Master's degree in Change Management and a Research Master in Management from CNAM.

She received her doctorate from 2013 from CNAM, with a research focus on innovation.