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Concert Production Techniques: Artistry and Business Development is a Course

Concert Production Techniques: Artistry and Business Development

Ended Apr 17, 2017

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Full course description

Course Date:

Mar 6 - Apr 17, 2017


6 weeks


3 hrs/week



Course Type:





This course will introduce you to the nuts and bolts of producing concerts and events using live music, from initial concept to encore performance. You’ll gain the knowledge and learn about the skills required to produce valuable concerts and other events that include live music performances.


Learn more about the following topics as they relate to the artistry and business of managing and producing live concerts and entertainment events:

  • Project management
  • Programming
  • Budgeting
  • Directing
  • Experiential communications
  • Marketing
  • Talent procurement
  • Venue selection
  • Sound/lights
  • Backline
  • Ticketing
  • Security
  • Sponsorships
  • Logistical, regulatory, legal, and business aspects

Target Audience: Industry professionals, students in arts management, musicians, event planners, and content producers.

Course is offered by Music Connectivity.

Course Instructors

Tom Stein

Tom Stein


Tom Stein is the Founder & CEO of Music Connectivity, a cultural diplomacy firm focused on cross-cultural commerce in emerging growth regions. He has produced concerts in China, Turkey, Europe, and the U.S. He is Professor of Professional Music at Berklee College of Music in Boston.